Setup guide.

Horizontal camera.

Horizontal camera for passing traffic count

You can start before your cameras arrive.

Before starting - look out for your welcome email from HoxtonAi. This will include a link to create an admin account for the Control Room. You must create this account first, before progressing any further.

Once you have completed the above step, you can create accounts for anyone else in your organisation who will need access.

You can also set up your sites in advance of receiving your cameras. Cameras can then be easily connected to sites and monitors once they are networked.

If you haven't received your welcome email please contact customer support.



Create a site for every business location you want to use HoxtonAi cameras at.



Within each of your sites, create People Count and/or Occupancy Monitors to start understanding your visitors.

Sensor Positions


Connect cameras to your monitor. Occupancy monitors require a camera for every entrance/exit to the space being monitored. People count monitors can use any number of cameras.

You can find our more about sites, monitors, and cameras in the Control room user guide.

Once you've received your horizontal camera.

What's in the box

Camera front.

Horizontal camera front
  1. Camera lens

Camera back.

Horizontal camera back
  1. Green LED
  2. Blue LED
  3. Reset switch
  4. ¼inch screw fixing
  5. Air vents
Horizontal camera power and cables
  1. Power plug
  2. Power cable

Power your camera.

  1. Connect the plug to mains power.
  2. Connect one end of the ethernet cable to the socket Data & power out/POE.
  3. Plug the other end of the cable into the camera.

When powered the camera will be in hotspot mode with both LEDs flashing simultaneously at regular intervals. The camera is ready to be connected to the internet.

See all LED statuses.

Connect to the internet.

You can connect through wifi or ethernet

Connect by wifi Connect by ethernet

Register your camera.

  1. If you haven't already create your Control Room login and set up your site(s).
  2. Login to the Control Room and go to the site you want to use your camera in.
  3. Select the Register camera option in the cameras section on the site's home screen.
  4. Enter the serial number of your camera. This will be 8 or 10 characters following the SN. Do not include the SN when entering the serial number. Camera serial number
  5. Your camera is now registered and ready to be used.
Later on you will need to set up a Monitor for your camera to start counting traffic. You can find out more about this here. But for now, you just need to register your camera and test the camera view as described here.

View a test frame.

If you have registered your camera and connected by wifi or ethernet as described above - you can view a test frame from your camera.

You should do this before mounting the camera for easier troubleshooting.

  1. Go to the Control Room and go to the cameras screen.
  2. Select the camera you want to test from the list.
  3. You should see a test frame from the camera.
    Please allow up to 10 minutes for a newly registered camera to return an image.
  4. If your camera view looks correct, it is ready to be mounted.
  5. If the camera is failing to pull an image - see our troubleshooting guide.
    Failure to pull and image at this stage is normally related to poor wifi connectivity.
You are likely to experience a delay of up-to 10 minutes returning the camera view for the first time. This is normal and due to software updates being made.

Mounting your horizontal camera.

Camera position

Please note the following requirements when mounting your horizontal camera.

  1. The bottom of the camera camera must be mounted 40cm above the detection area.
  2. The maximum detectable distance from the camera is 4m, provided the camera is mounted at the correct height.
  3. The camera's view of foot traffic must not be obscured.
  4. The camera must be level to the detection area.
How to mount your horizontal camera
Camera view with good position
Camera is level and detection area is visible.
Camera view with good setup
Camera is level and detection area is visible.
Camera with poor positioning
Detection area is blocked.
Camera with obstructed view
Camera is positioned too high and does not have a clear view of the detection area.

Positioning your horizontal camera.

The camera's view of foot traffic must not be obscured and be level with the detection area.

Camera has a clear view
The camera has a clear view of the passing traffic.
Camera is level with the ground outside
The camera is mounted level with the ground outside.
Camera view is obstructed
The camera's view of passing traffic is obscured.
Camera is not level with the ground outside
The camera is not level.

Mounting the camera in a window.

The camera should be mounted with the pre-applied adhesive tape.

  1. Measure 40cm from the floor of the detection area (ground outside the window) and mark the height on the window using some tape.
  2. The camera view needs to be level with the ground outside. An easy way to check this is to hold the camera up to the window whilst it is networked and follow the steps to confirm the view.
  3. Mark the line of the bottom of the camera using tape on the window. Remove the power cable, peel off the covering layer from the pre-applied adhesive strips and carefully place the camera against the glass. Use your previous tape markings to ensure it is level.
  4. Once level, apply pressure on the camera against the glass for at least one minute to ensure a strong bond. Wait at least five minutes before powering the camera again.

Once your camera is mounted, you should check the camera view in the Control Room and confirm directions.

Horizonal camera with adhesive mounts

Next steps.

Now your cameras are registered and mounted - you are ready to set up some monitors and start finding out how people are using your spaces.

  1. Learn more about monitors and how to set them up: Monitor creation guide.
  2. We strongly recommend setting up offline alerts of 15 minutes for each camera so you do not lose data due to connectivity issues.
  3. Further information about all areas in the control room can be found in the Control Room user guide.