Setup guide.

Overhead camera.

Overhead camera reporting

You can start before your cameras arrive.

Before starting - look out for your welcome email from HoxtonAi. This will include a link to create an admin account for the Control Room. You must create this account first, before progressing any further.

Once you have completed the above step, you can create accounts for anyone else in your organisation who will need access.

You can also set up your sites in advance of receiving your cameras. Cameras can then be easily connected to sites and monitors once they are networked.

If you haven't received your welcome email please contact customer support.



Create a site for every business location you want to use HoxtonAi cameras at.



Within each of your sites, create People Count and/or Occupancy Monitors to start understanding your visitors.

Sensor Positions


Connect cameras to your monitor. Occupancy monitors require a camera for every entrance/exit to the space being monitored. People count monitors can use any number of cameras.

You can find our more about sites, monitors, and cameras in the Control room user guide.

Once you've received your camera

Unboxing a HoxtonAi camera

What's in the box

There are two types of overhead camera.

  • Type A cameras.
    Have red and green LEDs and one air vent on the top.
  • Type B cameras.
    Have blue and green LEDs and air vents on top and sides.

The setup steps for each camera type is identical.

Camera front
  1. Air vents
  2. LEDs
  3. Camera lens
Camera back
  1. ¼inch screw fixing
  2. Power port
  3. Reset button
  4. Serial number
Camera back
  1. Power plug
  2. Power cable
  3. Camera wall mount

Power your camera.

  1. Connect the plug to mains power.
  2. Connect one end of the ethernet cable to the socket Data & power out/POE.
  3. Plug the other end of the cable into the camera.

When powered the camera will be in hotspot mode with both LEDs flashing simultaneously at regular intervals. The camera is ready to be connected to the internet.

See all LED statuses.

Connect to the internet.

You can connect through wifi or ethernet

Connect by wifi Connect by ethernet

Register your camera.

  1. If you haven't already create your Control Room login and set up your site(s).
  2. Login to the Control Room and go to the site you want to use your camera in.
  3. Select the Register camera option in the cameras section on the site's home screen.
  4. Enter the serial number of your camera. This will be 8 or 10 characters following the SN. Do not include the SN when entering the serial number. Camera serial number
  5. Your camera is now registered and ready to be used.
Later on you will need to set up a Monitor for your camera to start counting traffic. You can find out more about this here. But for now, you just need to register your camera and test the camera view as described here.

View a test frame.

If you have registered your camera and connected by wifi or ethernet as described above - you can view a test frame from your camera.

You should do this before mounting the camera for easier troubleshooting.

  1. Go to the Control Room and go to the cameras screen.
  2. Select the camera you want to test from the list.
  3. You should see a test frame from the camera.
    Please allow up to 10 minutes for a newly registered camera to return an image.
  4. If your camera view looks correct, it is ready to be mounted.
  5. If the camera is failing to pull an image - see our troubleshooting guide.
    Failure to pull and image at this stage is normally related to poor wifi connectivity.
You are likely to experience a delay of up-to 10 minutes returning the camera view for the first time. This is normal and due to software updates being made.

Mounting your camera

Please read the requirements below before mounting your camera. Failure to do so might effect the accuracy of your data.

Mounting a HoxtonAi camera

Camera position

Ensure there is good lighting. You must be able to see a clear distinction between head and background.

Doorways should also be clear of any obstacles that inhibit traffic flow. They should also be clear of people loitering of queuing.

Camera view with good lighting
The person's head is cleary visible.
Camera view with good lighting
The person's head is cleary visible.
Camera view with poor lighting
The person's head cannot be seen clearly.
Camerar view with poor lighting
The person's head cannot be seen clearly.
Entrance width Minimum mounting height
(camera lens to floor)
Maximum mounting height
(camera lens to floor)
107cm (3'6") 240cm (7'10") 320cm (10' 5")
157cm (5'2") 255cm (8'7") 320cm (10' 5")
207cm (6'9") 270cm (8'10") 320cm (10' 5")
257cm (8'9") 285cm (9'4") 320cm (10' 5")
300cm (9'10") 300cm (9'10") 320cm (10' 5")

Position the camera lens in the middle of the entrance?

For accurate counting the lens of the camera must be over the middle of the flow of traffic.

Camera mounted in centre of doorway
The camera lens is in the centre of the doorway.
Camera not mounted in centre of traffic flow
The camera lens is not in the centre of the main traffic flow.

Position the camera as close to the doorway as possible.

The gap between the doorway and the camera should be minimal. In particular it must not be possible for anyone to walk out the door without passing under the camera.

Camera mounted close to the doorway
The camera is mounted close to the doorway.
Camera mounted too far away from the door
The camera is mounted too far away from the doorway.

Fixing the camera to the ceiling/surface.

The device should be mounted using the wall bracket provided.

Use the Wall Mount (provided with the camera) to either mount directly to the wall or to connect to a drop-down pole* from above (see drawings below).

Camera and mount
Example ceiling mounting of camera

*Drop-down pole not supplied.

Once your camera is mounted, you should check the camera view in the Control Room and confirm directions.

Next steps.

Now your cameras are registered and mounted - you are ready to set up some monitors and start finding out how people are using your spaces.

  1. Learn more about monitors and how to set them up: Monitor creation guide.
  2. We strongly recommend setting up offline alerts of 15 minutes for each camera so you do not lose data due to connectivity issues.
  3. Further information about all areas in the control room can be found in the Control Room user guide.